Last updated: February 2026
Tradeaze Ltd ("Tradeaze", "we", "us", "our") is the data controller responsible for your personal data.
We are not required to appoint a statutory Data Protection Officer under Article 37 of the UK GDPR. Questions about how we handle your personal data, or requests to exercise your rights, should be sent to our privacy team at privacy@tradeaze.uk.
This privacy policy applies to the Tradeaze marketing website at tradeaze.uk. Separate privacy policies apply to the Tradeaze booking application and the Tradeaze driver application.
Contact form data — name, email address, subject, and message content, when you use our contact form.
Technical data — IP address, browser type, device identifiers, operating system, and approximate location, collected automatically when you visit the website.
Usage data — pseudonymised information about how you interact with the website, such as pages visited, time spent, and navigation paths.
Chat data — messages and information you share through our live chat widget (powered by Intercom), including your name and email if you provide them.
Providing personal data through the contact form or live chat is voluntary. Without it, however, we will not be able to respond to your enquiry.
We collect personal data:
| Purpose | Legal basis |
|---|---|
| Responding to contact form enquiries | Legitimate interest (responding to business enquiries) |
| Analysing website usage to improve the site (pseudonymised) | Consent (cookie consent) |
| Providing live chat support | Consent (cookie consent) |
| Ensuring website security and performance | Legitimate interest (protecting our systems) |
Where we rely on legitimate interest, we balance our legitimate interests against your rights and freedoms before processing.
We share personal data with the following categories of service providers, all of whom act as data processors on our behalf under appropriate data processing agreements:
We may also disclose your personal data where required by law, regulation, or court order.
Our website is hosted in the UK and EU. Some of our service providers process data in the United States. Where data is transferred outside the UK, we ensure appropriate safeguards are in place through UK adequacy decisions, the UK International Data Transfer Agreement (IDTA), or the UK Addendum to the EU Standard Contractual Clauses.
For details of the safeguards in place for any specific transfer, contact privacy@tradeaze.uk.
Under the UK GDPR, you have the following rights in relation to your personal data:
You have the right to object at any time to our processing of your personal data where we rely on legitimate interests, including our use of contact form submissions to respond to enquiries and our use of data to keep the website secure. If you object, we will stop processing unless we can demonstrate compelling legitimate grounds that override your interests, rights and freedoms. To object, contact privacy@tradeaze.uk.
We do not carry out automated decision-making that produces legal or similarly significant effects.
To exercise any of these rights, contact privacy@tradeaze.uk. We will respond within one month. For complex or numerous requests, we may extend this by a further two months, but we will let you know within the first month if this is necessary.
You also have the right to lodge a complaint with the Information Commissioner's Office — see section 13 below.
We retain personal data only as long as necessary for the purposes it was collected.
When data is no longer required, it is securely deleted or anonymised.
We use cookies and similar technologies on this website. For full details of which cookies we use, their purpose, and how to manage them, please see our cookie policy.
We take appropriate technical and organisational measures to protect your personal data, including encryption at rest and in transit, access controls, and regular security reviews. No method of transmission or storage is completely secure — if you become aware of a vulnerability, please contact privacy@tradeaze.uk.
Our website is not directed at children. You must be at least 18 years old to submit personal data through the website.
We may update this policy from time to time. When we make material changes, we will update the "Last updated" date at the top of this page.
If you are unhappy with how we have handled your data, please contact us at privacy@tradeaze.uk. We will acknowledge your complaint without undue delay and aim to respond within one month.
If you are not satisfied with our response, you can complain to the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.